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GANT's history began when Bernard Gant started making shirts in New Haven, Connecticut. He quickly turned his passion for quality and design into the business of making casual sportswear. His sons, Marty and Elliot, later joined the company and maintained their father's dedication to garment craftsmanship and attention to detail. GANT is a lifestyle brand, with an American sportswear heritage, offering modern high quality casual wear with a European touch.
The company's values are based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949. Since then the brand has been further developed, taking inspiration from Europe in terms of fabrics, designs, and lifestyle influences. Today GANT is a truly global lifestyle brand offering a full range of clothing for men, women, and children. In addition GANT branded timewear, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees.